TH Curation e-commerce Design and Development
2021
I was the sole designer and developer for TH Curation’s e-commerce website. The client wanted to target Gen Z with their curated line of home accessories ranging from bed sheets to furniture. The target audience was a significant part of the brand’s creation as it aims to fill the gap between young adults, quality interiors, and craft artisans. With this in mind, the design of the website reflects the upcoming generation of young adults through the playful application of colour, clean lines, and style of photography.
TH Curation operates through limited edition drops of curated goods with quality materials and sustainability in mind. The structure of their website had to accommodate the ability for customers to shop all, shop by room, and shop by collection. Additionally, each collection needed the ability to have its products available to view in an archive after the limited edition was drop was sold out.
During the process of designing and building the TH Curation e-commerce platform, I was responsible for creating the proposal presentation deck, the figma design mock-ups, the development of the custom website, and the implementation of e-commerce products.
