Strange Love Cafe Social
2021
Strange Love Cafe is a coffee shop in Toronto and an e-commerce website focused around adaptogenic mushroom beverage boosters and gummies. As their focus is adaptogenic mushrooms, there is inevitably a lot of science and research behind the company, however, it is difficult information for customers to understand and digest. The goal of Strange Love Cafe’s social was to educate consumers about the benefits of adaptogenic mushrooms, their different uses, and which is best for you in a digestible and approachable manner.
Blow are two examples, one an Instagram feed post and the other Instagram story series that feel approachable and demonstrate how their scientific background can enhance their product, rather than deter due to overwhelming amounts of information. Both examples exemplify how Strange Love Cafe’s products became easily understood, allowing consumers which of their products is best for them.
