Sandi Collection Re-branding
2021
Sandi Collection is a candle company based out of Toronto who approached Mutual Friends for re-branding services. As the sole designer for this re-branding project, I underwent several design phases and proposals with the client in order to ensure that my design was capturing the essence and aspirations of the brand.
I was responsible for creating renditions of concepts for the brand that were accompanied by individual mood boards, font selections, and colour palettes. This was an important part of the process as it allowed the client to identify visual attributes that she admired and disliked, which ensured the client would be happy with the visual characteristics used to re-create their brand identity. After the client decided on a concept, I moved forward in developing a new primary, secondary, and symbol logos, as well as mock-ups of how it would look on their products. This underwent several renditions and consults with the client which lead to the successful re-branding of Sandi Collection that the client loved.
Below are overviews of the concepts presented to the client, as well as the re-branding proposals. Additionally, an overview of the final deliverable deck that was provided to the client is included.
