Holland Designs branding
2022
Holland Designs is a locally based fashion brand focused on the intersection between fashion and function. In addition to the functionality of their fashion staples being at the forefront of the brand, Holland Designs also places a large emphasis on prioritizing the quality and sustainability of their garments through using a slow-fashion production model.
As the lead designer on this project, I was responsible for building out concept proposals for the brand that were accompanied by visual representations of the concept direction. Below is the complete build-out of the clients selected concept, including the mood board, font selections, and colour palette. The brand identity deliverable is accompanied with the visual identity, photography, typography, and social guidelines to ensure the correct implementation and longevity of the new branding.
