Holland Designs website Design
2022
Holland Designs is a locally based fashion brand focused on the intersection between fashion and function. In addition to the functionality of their fashion staples being at the forefront of the brand, Holland Designs also places a large emphasis on prioritizing the quality and sustainability of their garments through using a slow-fashion production model.
Holland Designs sought to redesign their website in a manner that reflected the ethos of their brand, while successfully implementing their new branding. As the lead designer for both the rebranding and website design projects, I was responsible for executing the client’s vision from strategy and ideation to completion. The goal of the site was to successfully target Generation Z with their timelessly designed and ethically made pieces in an effort to encourage a generational shift away from the fast fashion market.
During the process of designing and building the Holland Designs e-commerce website, I was responsible for creating and designing proposal presentations, the Figma design mock-ups, the development and implantation of the custom design into Shopify, and the implantation of the e-commerce products.
